Working with EMPEQ

EMPEQ’s Fast Site Survey simplifies equipment data capture for commercial HVAC projects, enabling clients to modernize outdated systems and access tailored financing solutions. We initially created general promotional and explainer videos to showcase their technology and process. But the cornerstone of our video work came from an exciting opportunity: an interview feature in Authority Magazine highlighting how EMPEQ’s innovation is driving real environmental and social impact.

I developed the core messaging and worked closely with Herb Dwyer, EMPEQ’s CEO, to refine and focus his message during in-person filming. Unlike previous projects that leaned heavily on stock footage, this video relied entirely on original content—capturing B-roll and multiple interview scenes on-site to tell a more authentic and compelling story.